While growing plants may come easily, increasing awareness of your gardening brand can be a different challenge. For authors, influencers, and businesses in the home gardening space, our branded seed packets offer a smart way to stand out and create a memorable connection with your audience.
Research shows that 62 percent of businesses use giveaways to build brand awareness. So, whether your next event is a book tour stop, a conference, or a meeting with a local club, here are six compelling reasons to consider handing out branded seed packets instead of business cards to grow your audience:
- Encourages Social Sharing: For outdoor enthusiasts or plant lovers, a seed packet creates excitement and offers an opportunity to share experiences, especially at the start of the growing process. Create a unique hashtag and encourage recipients to share their seed-growing journeys, which will increase your visibility and introduce new audiences to your brand.
Provides an Educational Touchpoint: For novice seed growers, the packaging of seed packets can include tips and instructions on how to grow and care for plants. When used effectively, your seed packet can become an educational resource that your audience can refer to and share, further establishing your brand as a trusted expert in the gardening space.- Lightweight and Easy to Transport: Seed packets are easy and cost-effective to ship, whether your next event is across town or across the country. Beyond events, you can also use them as part of a free giveaway, bundle offers on your website or as mailers in direct marketing campaigns.
- Creates an Ongoing Connection: Seeds symbolize growth and renewal, values that align with brands aiming to show care for the earth or make a positive impact. From the moment seeds are planted and watered to when the sprouts appear, each stage creates a memory and fosters a positive association with your brand.
- Offers Seasonal Appeal: You can select seeds and design packaging to fit any campaign timing. Whether it’s “New Growth in the New Year,” spring planting, or timeless herb blends, choose seeds that align with the right timing for your brand. Bonus: let JBM manage the seed sourcing, packet design, filling and more with our full suite of seed packaging services.
- A Blank Canvas for Your Brand’s Story: Seed packets can reflect your brand’s personality, allowing you to display everything from your logo to a QR code that links to your website or landing page. You can tell your brand’s story inside the packaging or offer coupons for discounts on other items in your store—seed packets offer the perfect opportunity to stand out and convey unique messages that differentiate your business.
First impressions matter, and a branded seed packet provides a unique and memorable way to connect with your audience. Think creatively and find innovative ways to engage recipients with your seed packets, inviting them to learn more about the seeds and your business. As each seed sprouts, you become a part of their gardening journey, creating a lasting positive association throughout the plant’s life.
Branded seed packets aren’t just giveaways; they’re experiences that invite your audience to connect with your brand in a hands-on and enduring way.
